Public Relations is often thought of as falling somewhere between Utterly Pointless and a crucial but Mystical Black Art for those times when negative exposure must be managed effectively to protect your Brand.
A public relations specialist is an image shaper.
Their job is to generate positive publicity for their client
and enhance their reputation
The Princeton Review
To promote our clients interests, or manage negative publicity, we utilise unpaid routes to your customers such as Print, Television, Radio, Social Media or face to face events. In this way, our message is conveyed to our audience, principally by trusted third parties, and not through paid advertising.
By engaging with these third parties, promoting comment on our narrative through The Press, Online Bloggs, Radio and TV, we engage with the wider public and create an opportunity to communicate your message to the audience through trusted, and not paid for, channels.
Handled well, these opportunities can deliver positive publicity via independent sources; something that is worth its weight in Gold. This enables us to either promote positive messages or to deliver appropriate responses to mitigate the damage of a negative event.